About Us

Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets.

Named one of the 2018 19 Best PR Firms in Washington, DC by Expertise, simoneink is a boutique public relations firm that was founded in New York City in 1997. Two years later it relocated to Washington, DC, a more central headquarters from which its executives frequently travel to meet clients and their respective businesses in the north as well as the South. simoneink has initiated, promoted, and managed best communications practices in the hospitality and lifestyle industry as a full service PR, marketing, branding, graphic design, creative writing, social media strategist, and consulting agency for nearly two decades. The firm has built a reputation by being the 'point person' to media for its clients through collaborative and strategic planning. As a leader in the hospitality industry, our services lend to coverage in primary publications and periodicals as well as coverage through digital/electronic/broadcast platforms and news outlets. Backed by a strong team, we work to identify timely, relevant angles to connect to our clients' various industries -- from global issues to pop culture, politics, sports, block-buster movies, business news and chart topping songs. Projects may range from creative campaigns to crisis management. Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets. We take great pride in developing strategic plans with select media outreach to support the individual needs of the clients while maintaining a strong advisory role to the overall branding. Our custom-tailored campaigns may include: developing promotions; creating synergy in branding from design of the establishment to its collateral; arranging client coverage in magazines, newspapers and electronic media; creative writing and design for brochures, newsletters and advertisements; clients consultations for mainstream or niche marketing; and client positioning through philanthropic opportunities, charitable efforts or community affairs. simoneink assists clients in delivering appropriate and timely messages to the media through proactive outreach, attracting individuals to drive business. Our efforts are proven to have a successful return on investment for clients, resulting in increased business and an enhanced public profile.

Simone Rathlé

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President / Founder
With thirty years of experience as a public relations executive in the high-end hospitality industry, Simone Rathlé is highly respected in the field and her firm is one of the country’s top independently owned public relations and marketing agencies promoting tourism and hospitality. Her Washington, DC-based media consulting firm, simoneink, is known for its cultivated, select roster of clients in the hospitality arena specializing in contemporary and historic hotels, exclusive resorts and spas, award-winning chefs and mixologists, distinguished restaurateurs, specialty products, and distinctive destinations....[CLICK FOR FULL BIO]

meaghan Donohoe Regan

Executive Account Director
Meaghan Regan was hired at simoneink in 2010 shortly after moving back from a year in San Diego, to her home of Washington, DC. Prior to going west, she worked for Orr Associates, Inc. (OAI), a leader in nonprofit consulting in the areas of strategy, event planning and nonprofit management... [CLICK FOR FULL BIO]


Tania Lee

Executive Office Editor
Tania Lee is a Washington, DC-based writer and copy editor with a background in art history and a keen interest in design, food and travel. For over 15 years, she has worked as a consultant for simoneink, researching, drafting and editing…[CLICK FOR FULL BIO]

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Abby mayo

Public Relations Associate          Abby Mayo joined simoneink as an intern in September 2017 and became a full-time associate after graduating from the George Washington University in May 2018, where she received a B.A. in Communications. During her time in college, Abby completed an internship at...[CLICK FOR FULL BIO]

Misi Cooney

Senior Account Director
Misi Cooney joined simoneink in June 2015 after graduating from the University in Richmond. Prior to graduating, Misi interned with RF Binder assisting on accounts including Talenti Gelato and Dunkin’ Donuts. Misi developed skills in social media, pitching and event coordination... [CLICK FOR FULL BIO]

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Associate Account Director
Anna Kuskin joined simoneink in October 2017, after recently relocating from Central Florida to the DC Metro area.
A native Jersey girl, Anna attended Syracuse University’s Newhouse School of Public Communications, where she trained as a Broadcast and Digital Journalist...[CLICK FOR FULL BIO]



Public Relations Intern Christina DeBartolomeo joined simoneink in September 2018 as a public relations intern. Christina is currently a junior studying journalism and business administration at The George Washington University. She is also an active contributor and opinions writer for GW’s newspaper, The Hatchet…[CLICK FOR FULL BIO]