About Us


 
Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within markets locally, nationally, and internationally.

Named one of the 19 Best PR Firms in Washington, DC by Expertise, simoneink is a boutique public relations firm that was founded in New York City in 1997. Two years later it relocated to Washington, DC, a more central headquarters from which its executives frequently travel to meet clients and their respective businesses in the north as well as the South. simoneink has initiated, promoted, and managed best communications practices in the hospitality and lifestyle industry as a full service PR, marketing, branding, graphic design, creative writing, social media strategist, and consulting agency for nearly two decades. The firm has built a reputation by being the 'point person' to media for its clients through collaborative and strategic planning. As a leader in the hospitality industry, our services lend to coverage in primary publications and periodicals as well as coverage through digital/electronic/broadcast platforms and news outlets. Backed by a strong team, we work to identify timely, relevant angles to connect to our clients' various industries -- from global issues to pop culture, politics, sports, block-buster movies, business news and chart topping songs. Projects may range from creative campaigns to crisis management. Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets. We take great pride in developing strategic plans with select media outreach to support the individual needs of the clients while maintaining a strong advisory role to the overall branding. Our custom-tailored campaigns may include: developing promotions; creating synergy in branding from design of the establishment to its collateral; arranging client coverage in magazines, newspapers and electronic media; creative writing and design for brochures, newsletters and advertisements; clients consultations for mainstream or niche marketing; and client positioning through philanthropic opportunities, charitable efforts or community affairs. simoneink assists clients in delivering appropriate and timely messages to the media through proactive outreach, attracting individuals to drive business. Our efforts are proven to have a successful return on investment for clients, resulting in increased business and an enhanced public profile.


Simone Rathlé

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Tania Lee

Executive Office Editor
Tania Lee is a Washington, DC-based writer and copy editor with a background in art history and a keen interest in design, food and travel. For over 15 years, she has worked as a consultant for simoneink, researching, drafting and editing the inspired ideas of Simone Rathlé and her team. From developing chef bios and décor releases for distribution to press, to crafting language…[CLICK FOR FULL BIO]

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ANNA KUSKIN

Account Director
Anna Kuskin joined simoneink in October 2017, after recently relocating from Central Florida to the DC Metro area.
A native Jersey girl, Anna attended Syracuse University’s Newhouse School of Public Communications, where she trained as a Broadcast and Digital Journalist. During her time in college, Anna completed several internships, including programs with CNBC, Entertainment Tonight, and Fox News Channel...[CLICK FOR FULL BIO]

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MELISSA ARMSTRONG

Public Relations Assistant Melissa joined simoneink in July 2019 after working as an Event and Marketing Manager for four years in the Washington DC area. Born and raised in DC, Melissa attended George Mason University where she graduated with a degree in Sports Management and minor in Legal Studies. During college, Melissa held the position as the Director of Public Relations for the Sport Management Society, and shortly after graduation had the opportunity to move to California and intern… [CLICK FOR FULL BIO]

President / Founder
With thirty years of experience as a public relations executive in the high-end hospitality industry, Simone Rathlé is highly respected in the field and her firm is one of the country’s top independently owned public relations and marketing agencies promoting tourism and hospitality. Her Washington, DC-based media consulting firm, simoneink, is known for its cultivated, select roster of clients in the hospitality arena specializing in contemporary and historic hotels, exclusive resorts and spas, award-winning… [CLICK FOR FULL BIO]

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Misi Cooney

Senior Account Director
Misi Cooney joined simoneink in June 2015 after graduating from the University in Richmond. Prior to graduating, Misi interned with RF Binder assisting on accounts including Talenti Gelato and Dunkin’ Donuts. Misi developed skills in social media management, pitched targeted reporters in local and national markets, and helped organize and oversee media events. Additionally, Misi spent the... [CLICK FOR FULL BIO]

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maddie caywood

Public Relations Assistant Maddie Caywood joined simoneink as an intern in January 2019 and became a full-time employee after graduating from American University in May 2019, where she received her B.A. in Public Relations and Strategic Communications. During her time in college, Maddie completed several internships and a study abroad adventure to Copenhagen, Denmark for 6 months. Maddie’s professional experiences’ includes an internship at CBS News,…[CLICK FOR FULL BIO]

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SIMONEINK INTERNS


MOLLIE WORMSER | Public Relations Intern

Mollie Wormser joined simoneink as an intern in June 2019 and is a rising senior at The George Washington University, studying Communications and Journalism. During her junior year in college, Mollie worked as a … [CLICK FOR FILL BIO]