About Us


 
Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets.

Named one of the 2017 19 Best PR Firms in Washington, DC by Expertise, simoneink is a boutique public relations firm that was founded in New York City in 1997. Two years later it relocated to Washington, DC, a more central headquarters from which its executives frequently travel to meet clients and their respective businesses in the north as well as the South. simoneink has initiated, promoted, and managed best communications practices in the hospitality and lifestyle industry as a full service PR, marketing, branding, graphic design, creative writing, social media strategist, and consulting agency for nearly two decades. The firm has built a reputation by being the 'point person' to media for its clients through collaborative and strategic planning. As a leader in the hospitality industry, our services lend to coverage in primary publications and periodicals as well as coverage through digital/electronic/broadcast platforms and news outlets. Backed by a strong team, we work to identify timely, relevant angles to connect to our clients' various industries -- from global issues to pop culture, politics, sports, block-buster movies, business news and chart topping songs. Projects may range from creative campaigns to crisis management. Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets. We take great pride in developing strategic plans with select media outreach to support the individual needs of the clients while maintaining a strong advisory role to the overall branding. Our custom-tailored campaigns may include: developing promotions; creating synergy in branding from design of the establishment to its collateral; arranging client coverage in magazines, newspapers and electronic media; creative writing and design for brochures, newsletters and advertisements; clients consultations for mainstream or niche marketing; and client positioning through philanthropic opportunities, charitable efforts or community affairs. simoneink assists clients in delivering appropriate and timely messages to the media through proactive outreach, attracting individuals to drive business. Our efforts are proven to have a successful return on investment for clients, resulting in increased business and an enhanced public profile.


Simone Rathlé

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President / Founder
With nearly 30 years of experience as a public relations executive in the high-end hospitality industry, Simone Rathlé knows fine hotels, restaurants, and tourism. Her Washington D.C.-based boutique consulting firm, simoneink, is known for its select roster of clients in the hospitality arena specializing in contemporary and historic hotels, exclusive resorts and fine properties, artisanal products, award-winning chefs, distinguished restaurateurs, destinations, along with select nonprofits with global reach. Her award winning clients span the country from the east coast to the south, south west and mid-Atlantic... [CLICK FOR FULL BIO]


meaghan Donohoe Regan

Executive Account Director
Meaghan Regan was hired at simoneink in 2010 shortly after moving back from a year in San Diego, to her home of Washington, DC. Prior to going west, she worked for Orr Associates, Inc. (OAI), a leader in nonprofit consulting in the areas of strategy, event planning and nonprofit management... [CLICK FOR FULL BIO]


Alexa Rogers

ALEXA ROGERS

Public Relations Assistant
Alexa Rogers will join simoneink in June 2016 after graduating from George Mason University. Prior to graduating, Alexa was an intern at Gannett, NBC News and George Mason’s Strategic Communications department. Though her first love was journalism, Alexa’s eyes were opened to the world of public relations while studying abroad in London... [CLICK FOR FULL BIO]

Misi Cooney

Senior Account Director
Misi Cooney joined simoneink in June 2015 after graduating from the University in Richmond. Prior to graduating, Misi interned with RF Binder assisting on accounts including Talenti Gelato and Dunkin’ Donuts. Misi developed skills in social media, pitching and event coordination... [CLICK FOR FULL BIO]


Coming Soon

Tania Lee

Executive Office Editor
Tania Lee is a Washington, DC-based writer and copy editor with a background in art history and a keen interest in design, food and travel. For over 15 years, she has worked as a consultant for simoneink, researching, drafting and editing the inspired ideas of Simone Rathlé and her team. From developing bios and décor releases, to crafting language for targeted pitches, her writing captures the essence of the firm's highly individual style.