About Us


 
Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets.

simoneink is a boutique public relations firm established in New York City in 1997. Two years later it relocated to Washington, DC, a more central headquarters from which its executives frequently travel to meet clients and their respective businesses in the north as well as the South. simoneink has initiated, promoted, and managed best communications practices in the hospitality and lifestyle industry as a full service PR, marketing, branding, graphic design, creative writing, social media strategist, and consulting agency for nearly two decades. The firm has built a reputation by being the 'point person' to media for its clients through collaborative and strategic planning. As a leader in the hospitality industry, our services lend to coverage in primary publications and periodicals as well as coverage through digital/electronic/broadcast platforms and news outlets. Backed by a strong team, we work to identify timely, relevant angles to connect to our clients' various industries -- from global issues to pop culture, politics, sports, block-buster movies, business news and chart topping songs. Projects may range from creative campaigns to crisis management. Through our efforts, we are able to position our clients with unparalleled professionalism, to achieve high visibility and stature within key markets. We take great pride in developing strategic plans with select media outreach to support the individual needs of the clients while maintaining a strong advisory role to the overall branding. Our custom-tailored campaigns may include: developing promotions; creating synergy in branding from design of the establishment to its collateral; arranging client coverage in magazines, newspapers and electronic media; creative writing and design for brochures, newsletters and advertisements; clients consultations for mainstream or niche marketing; and client positioning through philanthropic opportunities, charitable efforts or community affairs. simoneink assists clients in delivering appropriate and timely messages to the media through proactive outreach, attracting individuals to drive business. Our efforts are proven to have a successful return on investment for clients, resulting in increased business and an enhanced public profile.


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Simone Rathlé

President | All Accounts + Projects
With a quarter century of experience as a public relations executive in the high-end hospitality industry, Simone Rathlé knows fine hotels, restaurants, and tourism. Her Washington D.C.-based boutique consulting firm, simoneink, specializes in promoting the tourism hospitality industry, and a select collection of restaurants, small hotels, resorts, and spas from the nation’s capital and San Antonio, to Nashville, TN and her hometown of New Orleans.... [CLICK FOR FULL BIO]

 

meaghan Donohoe Regan

Executive Account Director | National + International Accounts
Meaghan Donohoe was hired at simoneink in 2010 shortly after moving back from a year in San Diego, to her home of Washington, DC. Prior to going west, she worked for Orr Associates, Inc. (OAI), a leader in nonprofit consulting in the areas of strategy, fundraising, development, event and nonprofit management... [CLICK FOR FULL BIO]

 

Meg Malloy

Senior Account Director | Regional + National Accounts
Megan (Meg) Malloy joined the simoneink, llc team in 2012 as she was completing her Masters in Public Relations & Corporate Communications at Georgetown University. Equipped with previous years of experience in the field, she advanced to Senior Account Director where she oversees strategic development of campaigns and communications efforts for clients nationwide.... [CLICK FOR FULL BIO]

 

Misi Cooney

Public Relations Associate | Regional Support
Misi Cooney joined simoneink in June 2015 shortly after graduating from the University in Richmond. Prior to graduating, Misi worked as an intern with the public relations agency RF Binder assisting on client accounts including Talenti Gelato and Dunkin’ Donuts. As an intern Misi developed skills in social media management, pitched targeted reporters in local and national markets, and helped organize and oversee media events... [CLICK FOR FULL BIO]

 

Tania Lee

Executive Office Editor
Tania Lee is a Washington, DC-based writer and copy editor with a background in art history and a keen interest in design, food, and travel. For the past fourteen years, she has worked as a contract consultant for simoneink, llc., researching, drafting, and editing the inspired ideas of Simone Rathlé and her team. From developing chef bios and décor releases for distribution to press, to crafting language for simoneink's targeted media pitches, to drafting client newsletters and promotional pieces that paint a compelling picture, her writing captures the essence of the firm's highly individual style.