La Boîte by Lior Lev Sercarz
Israeli born spice blender, classically trained chef and two-time cookbook author Lior Lev Sercarz is the owner of La Boîte, a biscuits and spice shop in New York City, which he created as the realization of a dream and a long journey. After completing three years as a sergeant of the Israeli army, Lior traveled to South America where he further developed a passion for cooking and world cuisines. Led by his deep culinary interest, he enrolled at the acclaimed Institut Paul Bocuse in Lyon, France where he externed with spice expert / Michelin-starred chef Olivier Roellinger in Cancale. He began his own journey studying spices and their origins, eventually creating his own blends. Lior brought his newfound understanding of spice blending with him to New York, where he worked with chef Daniel Boulud as a sous chef and catering chef at his flagship restaurant, Daniel. He broke out to start La Boîte, launching the company by making and selling a line of French biscuits as well as experimenting with the use of spices. To create the blends, he uses the purest of spices from around the world to obtain fresh, aromatic and powerful flavors. The blends can be used in many preparations, offering endless possibilities for savory dishes, creative desserts, and unique cocktails. As the most sought-after spice guru, Lior has worked with and personally created bespoke blends for star chefs such as Eric Ripert, Michael Solomonov, José Andrés, David Chang and Ina Garten. Lior and La Boîte have been featured in publications including The New York Times, Vogue, InStyle Magazine, Every Day with Rachel Ray, Food & Wine and SAVEUR 100.
724 11th Ave, New York, NY 10019